About us
Magnetics Intelligence
On April 3, 2025, a major announcement from the U.S. triggered the first shock, followed by China’s Announcement No. 18 on April 4. In just a few days, the global permanent magnet market was completely disrupted.
Although the risk had been highligted for years by experts, this disruption shook a large part of the industry, because permanent magnets are essential components at the heart of converting mechanical energy into electrical energy.
These announcements also had serious implications for defense and military technologies, as “dual-use” licenses forced a rapid rethinking of supply chains.
IMAG was born from this urgency – a pragmatic, solution-driven response to help companies adapt, secure supply, and maintain performance in a rapidly changing market.
An Expert at your service
Dr. Richard ARLOT – Expert in Permanent Magnets and Magnetic Systems Founder IMAG Consulting
Dr. Richard Arlot is a consultant and business strategist specializing in permanent magnets, magnetic systems, and industrial applications, with over 30 years of experience. He has developed deep expertise in magnet design, sourcing, and market analysis, working with leading companies across Europe and globally.
In 2025, Dr. Arlot founded IMAG, a consulting firm dedicated to providing pragmatic solutions in permanent magnets and magnetic systems. IMAG helps businesses navigate rapidly changing markets, optimize designs, improve processes, and implement innovative strategies.
Dr. Arlot is a committee member of the UK Magnetics Society, a member of the Rare Earth Industry Association (REIA), and a member of NextMove, the European competitiveness cluster for mobility.
Combining technical expertise, strategic insight, and practical problem-solving skills, IMAG offers consulting solutions that turn magnetic know-how into tangible business value. Our approach is client-focused, results-oriented, and grounded in real-world industrial challenges, making IMAG a trusted advisor for companies seeking to innovate, grow, and stay resilient in a rapidly evolving magnetic market.
An Expert at your service
Our Commitment
IMAG delivers uncompromising analysis and expert guidance. We work closely with our clients to identify pragmatic solutions.
Our approach combines deep technical expertise, market insight, and strategic thinking. We prioritize clarity, objectivity, and tangible results, ensuring that every recommendation is actionable and aligned with your goals.
IMAG has helped industrial leaders, research institutions, and emerging innovators navigate complex markets, secure supply chains, and drive innovation.
We embrace collaboration, continuous learning, and sustainability, turning magnetic expertise into real business value while anticipating future challenges.
IMAG – Pragmatic Magnetism, Real Results.!
“IMAG transformed our approach to magnets, unlocking new opportunities for our business!”